Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking innovative solutions that improve customers’ productivity and operating efficiency. It now resides as a permanent heritage display in the reception area of the newly opened Crown Midland sales and service centre in Birmingham.Ĭrown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after-sales service. Since being reclaimed by Crown, the Piccolift forklift has undergone a full programme of refurbishment by Crown engineers and is fully functional and in fantastic condition. Product sales and service are handled by the company’s extensive network of Crown-owned and independent dealers, with all personnel being factory-trained across all sales and after-sales disciplines. Today, Crown manufactures a wide variety of electric and internal combustion forklifts and components in 19 production facilities worldwide. Things have progressed a long way since the Crown Piccolift rolled off the production line in 1968. This ensures we have particularly tough trucks for the demanding applications they face in the busy world of logistics and distribution”, says Barkworth. Crown designs and manufactures up to 85 per cent of its forklift components, including motors, drive units and electronic modules – while using steel instead of plastic in vulnerable areas like covers and handles. “Since the beginning, Crown has manufactured lift trucks designed to last – and that hasn’t changed.
Available in three- and four-wheel configurations and capacities from 1300-2000 kg, this tough workhorse remains true to its heritage, delivering power, manoeuvrability and dependability to satisfy the demands of both the application and the operator. Today’s Crown SC Series is known for its value and versatility. Just seeing the two together shows how far forklifts have evolved, but the fact this over 50-year-old predecessor was still working reinforces Crown’s core values of strong, robust and reliable.” With a lifting capacity of 600 kg and a simple two-stage mast with lift and tilt functions, this is the grandfather to today’s Crown SC Series electric counterbalance forklift. Simon Barkworth, Managing Director, Crown Lift Trucks UK, takes up the story: “Crown manufactured this Piccolift truck in 1968. Although noticeably smaller than today’s typical three-wheel electric counterbalance trucks, Crown engineers were not surprised it was still running and periodically in use. Crown Lift Trucks UK quickly acquired this historic forklift. The first electric counterbalance forklift manufactured under Crown’s ownership at the Galway plant recently appeared for sale. Meet the ancestors – the newly refurbished Crown Piccolift, originally manufactured in 1968, sits alongside today’s Crown SC Series electric counterbalance forklift
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